How to Handle Amazon Account Suspension for Failure to Verify Authenticity of Products
Why was Your Account Deactivated?
You received a notification like this:
"Your Amazon account has been deactivated in accordance with Section 3 of the Amazon Business Solutions Agreement. We have not received a sufficient response to verify the authenticity of your products."
This type of suspension often falls under violations of Section 3 of the Amazon Business Solutions Agreement, where Amazon requires sellers to provide clear evidence proving that the products being sold are authentic. If you do not respond appropriately to Amazon's request, your account remains suspended and your funds remain blocked
The Consequences of a Suspension for Failure to Verify Authenticity.
Failure to provide adequate documentation can result in significant consequences:
Sales freeze: You will no longer be able to sell products until the problem is resolved.
Freezing of funds: Funds accumulated in your account remain frozen until verification is completed. If you don't submit the required information within 90 days, you can request that the funds be released, but Amazon may withhold them in the event of fraudulent activity or repeated policy violations.
Removal of listings: All products associated with the suspension will be removed, reducing your visibility on the marketplace.
Risk of legal action: In the most serious cases, if Amazon detects fraudulent or illegal activity, legal action could be initiated
How to Reactivate Your Account
To resolve a suspension related to product authenticity verification, follow these key steps:
Understand the request: Amazon has asked you for documents to prove the authenticity of your products, such as invoices, certificates of authenticity, or contracts with authorized suppliers. Be sure to read the request carefully and understand what information is missing.
Gather supporting documentation: Provide evidence to prove that the products you sell are authentic. Include detailed invoices, contracts with suppliers, and any other relevant documents that confirm the legitimacy of your inventory.
Submit a Plan of Action (POA): The POA is essential to show Amazon that you have solved the problem and are ready to comply with the policies. A good POA should include:
Identifying the problem: Explain why you did not provide the information earlier.
Remedial measures: Describe what you did to gather the required evidence.
Future prevention: Show how you will ensure that this problem does not happen again by ensuring that all future sales comply with Amazon's policies
Submit Appeal: Log into Seller Central, go to the "Performance Notifications" section, and use the "Make Appeal" button to submit your POA and required documentation.
Action Plan: The Key to Success
The Plan of Action (POA) is the main tool for resolving a suspension on Amazon. Creating an effective POA can be complicated, but that's where we come in. Our agency has experience handling complex cases like this, helping sellers draft a tailored POA that exactly meets Amazon's requirements. Plus, we work with you until your account is reactivated, and you don't pay us until then. We guarantee that all evidence will be properly documented to expedite the reactivation process.
Conclusion
What to do if your account is locked If your account has been suspended due to your failure to provide documentation of product authenticity, contact us immediately. Our agency will guide you in preparing an effective Action Plan and managing communication with Amazon to reactivate your account. We unlock your account first and only after you pay us, ensuring that everything will be resolved in a timely and professional manner.