How to Manage Deactivation of Your Amazon Seller Central Account: Guide to Blocks and Action Plan

Amazon imposes additional regulations, on top of European and national regulations, to maintain the safety and credibility of the Marketplace, with the main goal of ensuring the best shopping experience for customers. This entails onerous responsibilities and deadlines for sellers. In the event of violations, Amazon takes proportionate action, which often begins with a warning for minor issues, such as failure to perform. More serious violations lead to immediate suspensions, which can include deactivation of ASINs, Marketplace, or the entire Seller Central account.

1. Deactivation of one or more Amazon ASINs.

Deactivation of one or more ASINs is a measure Amazon takes in cases where individual products do not meet the platform's guidelines. This can happen for a variety of reasons, such as non-compliance with quality standards, intellectual property-related violations, or repeated negative feedback from customers. When an ASIN is deactivated, the specific product will no longer be available for sale, but the seller's account continues to function for all other items not involved in the violation. At this stage, the seller must analyze the reasons for the deactivation and resolve any issues, such as changes to the listing content or implementation of corrective measures regarding product quality. The Action Plan becomes essential to reactivate the disabled product, demonstrating to Amazon that the problem has been understood and corrective action has been taken.

2. Deactivation of one or more Amazon Marketplaces.

Deactivation of one or more Marketplaces occurs when Amazon believes that the infringement is more widespread and may affect several markets in which the seller operates. In this case, it is not just some products that are affected, but the seller's operations are restricted in one or more countries or regions. For example, a seller active on both Amazon.co.uk and Amazon.de might see their account suspended on one of the two marketplaces, limiting their ability to reach a particular geographic customer base. This type of blocking results in a significant reduction in sales opportunities and requires a timely response. Again, the Action Plan should highlight a concrete and specific plan to address the issues that caused the deactivation on one or more marketplaces, demonstrating that corrective actions have been implemented on a larger scale.

3. Deactivation of Amazon Seller Central account.

The most serious block is the total deactivation of the Seller Central account, which completely precludes the ability to sell on the Amazon platform. This happens in cases where violations are repeated or particularly serious, such as fraud, sales of counterfeit products, or serious violations of Amazon policies. Total account deactivation poses a complex challenge for sellers, as it not only involves the suspension of sales of certain products or marketplaces, but also interrupts the seller's business activity on Amazon entirely. The Action Plan, in this case, must be drafted with great care, including not only a complete understanding of the causes of the suspension, but also a detailed and concrete commitment to comply with all regulations in the future. Only with a solid document, showing a willingness to correct violations and prevent future problems, can the seller hope to have the account reactivated.

In all suspension situations, a proactive and transparent approach on the part of the vendor, accompanied by prompt and targeted corrective actions, is essential to successfully resolving issues and returning to the Marketplace.

What to do if your account is locked

If your account has been deactivated due to a violation of Amazon's policies, it is important to act quickly to resolve the situation. Contact our team of experts, who will help you understand the nature of the block and prepare a targeted and effective Action Plan. Our professionals will assist you in drafting a document demonstrating your compliance with Amazon regulations, facilitating the restoration of your account or products. Contact us for support to better protect your Amazon sales activity. Taking timely action is critical to minimizing damage and getting back to full operations.