Pan-European FBA Program Policy

The Pan-European FBA program enables sellers to optimize their inventory management across Amazon distribution centers in Europe, improving efficiency and reducing fulfillment costs for European customers. This program is based on centralized inventory management, with storage distributed across the seller's selected countries. It also involves tax and regulatory obligations that sellers must consider to ensure compliance.

Pan-European FBA Services

The Pan-European FBA service allows sellers to place their inventory in Amazon distribution centers in various European countries to improve delivery times and meet local demand. The program automates inventory transfer and storage, allowing Amazon to place products closer to customers at no additional cost to the seller. Sellers can select the countries where they wish to place inventory, using the placement management feature in Seller Central.

Inventory Placement and Storage.

By enabling country placement, sellers authorize Amazon to move and store inventory in any selected country. Products can be transported and stored in different locations without the seller having to pay additional fees. Sellers can also choose to limit inventory placement to only certain countries. However, to be eligible for the program, it is necessary to maintain an active offer in all of Amazon's European stores, as indicated on the Pan-European FBA inventory page.

Eligibility of ASINs and Enrollment

Only ASINs that meet certain criteria are eligible for Pan-European FBA membership. Products must have an active offer in all required European Amazon stores to be considered eligible. In addition, the eligibility of an ASIN only confirms that the product can be delivered using Amazon's European fulfillment network. It is the seller's responsibility to ensure that products comply with all applicable regulations.

Rates and Commissions

The Pan-European FBA program charges local fulfillment fees for sales made in inventory placement-enabled countries. For orders originating from non-enabled countries, a cross-border fulfillment fee is charged. Removal and disposal fees are based on the country where the inventory is located at the time of the removal order.

Disabling Inventory Placement.

Sellers can disable inventory placement in a country by changing the FBA settings in Seller Central. However, there are limitations: for example, a country cannot be deactivated until 30 days after it has been enabled for inventory placement, and deactivation is blocked from October 1 to December 31 to avoid instability during the holiday season. After deactivation, the inventory remaining in the country will continue to be considered part of the Pan-European pool until it is sold or removed.

Important Notice on Pan-European FBA and Tax Obligations.

Storing products in countries other than the country of origin entails additional tax obligations, such as VAT registration and tax declaration. Sellers are responsible for collecting and paying taxes, as well as issuing invoices and credit notes where necessary. Amazon may require proof of tax compliance before allowing inventory to be placed in certain countries.

What to do if your account is blocked: If your account is blocked for violations of Pan-European FBA program rules, contact us right away for assistance. Our team will help you resolve the issue and provide the necessary evidence to prove compliance with Amazon's policies. Taking prompt action is essential to protect your business and restore your sales privileges.

Conclusion: The Pan-European FBA program offers sellers the opportunity to optimize inventory management in Europe, improving logistics efficiency and reducing costs. However, sellers need to be aware of the tax and regulatory obligations associated with storing products in multiple countries and ensure that they comply with all local laws to avoid penalties.